The strong content and the virality of the same triggered through PR activities,
The news was covered in 300+ leading national and international media, pointing the stand of the brand towards social responsibility & women empowerment.
We also collaborated with Influencers to share their views about the AD film. Since the film had women empowerment as its core message, many activists & female influencers came forward to share the film in their socials and supported to spread the word.