Today, the Muthoottu Mini brand stands strong as a trusted century-old financial services brand which people have been associated with for generations. However, over the years, there was a growing need for the brand to be a new-gen brand which speaks in the language of the youth, is socially responsible and connects better for a long-term association with the coming generations and be a financial service provider of choice.
Develop a content piece which connects emotionally with the core audience set and leaves a mark on the new-gen brand and being the financial service provider of choice.
We portrayed a father who depicts the forward-thinking nature of the brand and who has given the freedom to think big to his family. The daughter’s character of dreaming and achieving them rightfully endorses the brand’s perspective on women’s empowerment and being part of every dream. The picturesque visuals of riding a bike through the mountains of Ladakh endorse the young and vibrant character of the brand, which connects visually with the ambition and plans of the youth.
Communicating socially relevant and women-empowering content showcases the brand’s responsibility to the public. We ensured the content of the ad film fulfilled the objective of brand placement.